Rurality 2.0 HISTORY
Interferenze: la storia
Interferenze starts in 2003 in San Martino Valle Caudina, in a small rural village of the southern italian province, in the western borders of Irpinia.
In an early stage just focused on electronic music ( during the edition of 2003 and 2004, at the Ex Civic Gallery of Contemporary Art in San Martino Valle Caudina),the festival, with the following editions grows bigger and draws its attention to the panorama of arts related to new technology, becoming a sort of laboratory where a rural territory and its characteristics (identity, traditions, natural environment, landscapes, gourmet) leads to more open expressions related to languages of aesthetics of new media as new forms of sharing, with the aim of diffuse knowledge and new experience in the public sphere.
From "rumors and countryside's bit" theme of the 2005 edition, to the total immersion in the Mount Partenio's forest for "Naturalis Electronica" of 2006, Interferenze becomes an open space of testing and contamination that puts together the soul of a rural territory and its gourmet tradition with a digital and organic artistic research, that integrates local and digital culture.
In 2007 Interferenze produces Mediaterrae VOL 1, at the same time an audio video production, an event and a residency project in which the 18 involved artists (coming from all over the world) shared collectively the production of an exotic, social and aestetic experience, namely the Montemarano Carnival and subsequently its process of reinterpretation for the live event and the studio production. "This search of confronting foreign sensibilities and the challenge of elaborating peculiar images and sound is not a mere remixing process. Indeed it has to do with a cultural melting pot that goes beyond the usual urban territory, entering the field of historical and ethnic manipulation, starting a game with their significances and their origines." (A. Ludovico)